| | | | American Academy of Landscape Design
| July 3, 2009 | | | | | Greetings! Well, July 4 is tomorrow. To those American readers out there, have a fun and safe 4th!
July 4 is also the date we had set to adjust the Document Package price from $47 to $97. For more on that, see below.
Sincerely, 
American Academy of Landscape Design
www.aaldweb.com
847-657-7900
P.S. We have a number of new subscribers since the last issue. Welcome! I don't want to repeat too much, but I'm clearing out space on my bookshelves, so feel free to browse for some bargains. Many are gone, but there are quite a few left!
Click here.
P.P.S. We are considering a 4 day workshop in the Denver area in November. If you think you may be interested, please let me know.
| |  Free E-book: The 10 Step Design Process
 The theme of this newsletter is INDEPENDENCE. The 10 Step Design Process standardizes the sales process so that each member of your team knows what he or she is supposed to do every step of the way, fostering independence and keeping your clients' experience consistent.
Salesmanship is the gentle art of letting the other guy have YOUR way.
These are the words of my grandfather. Sales is not about forcing someone to buy your product. It's about getting them to WANT it. It's about getting them to want your product RIGHT NOW.
The sales system we created at Garden Concepts eventually came to be called The Ten Step Design Process. It's goal is to make the potential client a BUYER. After all, people DO NOT LIKE TO BE SOLD TO. BUT THEY LOVE TO BUY!
Click here!
|  Insight From an Industry Leader
Last fall I had lunch with Greg Wittstock, founder of Aquascape Designs. I met Greg and his dad Gary years ago when they were first getting started. In fact, they built my first pond. That's Gary in the red shirt. The pond has since been through a number of iterations, but haven't we all?
Greg is energetic and driven, and he has a vision, and like the pond, Greg's company has matured. In fact it's matured a lot more than my pond! Recently he was recognized again by Inc. Magazine.
 Among other things, Aquascape has ridden the green wave and has developed some very interesting products in the rainwater harvesting arena. If you regularly deal with stormwater management, you will definitely want to familiarize yourself with these products.
We covered a lot of topics in our short meeting, but one thing I asked him was how he handled the transition from Technician to CEO. If you've read the E-Myth, you'll know what I mean by Technician.
It's obvious he's made it work out well. He is, after all, CEO of the most influential water gardening company in the world. Greg defines his job as the company's leader in very simple terms: Set the vision, Spread the Passion, Develop Relationships and THE most important job of any business leader: Guide and Guard the Company Culture.
Good advice from an independent leader.
|  Document Package
A full list is on the web site, but the set includes our Design Contracts, Construction Contract, Change Orders, and the one that changed my business the most, the Pre-Contract Agreement.
We have decided to extend the introductory price of $47 indefinitely!
Click here to order!
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