| | | | American Academy of Landscape Design
| June 2, 2009 | | | | | Greetings! Your time is valuable, so I'll try to keep this brief as usual.
According to stats I get from Constant Contact, we have quite a few new subscribers in recent weeks! Welcome!
I assume our new readers come as a result of the free E-Book. I've had good feedback so far. Hope it's been useful for you. See below for more information.
Sincerely, 
American Academy of Landscape Design
www.aaldweb.com
847-657-7900
| | Garage Sale! Well, not really. Like many of you, I have accumulated a substantial professional library of landscape reference books. I'm cleaning house and trying to reclaim some space, so this is an opportunity for you!
Click here for info
| |  Sales Savvy Many people have collections. Among other obscure things, I collect bobble heads from major league ballparks, magic tricks and books, and quotations. I try to keep the quotations sorted by category, though many fit in more than one. Following are some of my favorite quotes about selling or sales. It attributions are missing or wrong, it's from bad note taking, so apologies in advance for any mistakes. - If you try to compete on price, then you become a commodity.
- Marketing gets people to buy once. Systems get them to come back.
- Move from product pusher to trusted advisor.
- You cannot sell without trust.
- Trust comes from familiarity which comes from frequency.
- Relationship sales: They buy you, not product.
- "If you can differentiate a dead chicken, you can differentiate anything." --Ralph Perdue.
- People buy 2 things: Solutions to problems and good feelings.
- People buy first emotionally, then justify logically later.
- People buy what it does, not what it is.
- "I'm not good at selling. Therefore I must make it easy for people to buy." --F.W.Woolworth
|  Free E-book: The 10 Step Design Process
 Salesmanship is the gentle art of letting the other guy have YOUR way.
These are the words of my grandfather. Sales is not about forcing someone to buy your product. It's about getting them to WANT it. It's about getting them to want your product RIGHT NOW.
Do you want to sell? Or do you want your client to buy? This free E-book describes the process we developed at Garden Concepts that creates buyers. The sales system we created at Garden Concepts eventually came to be called The Ten Step Design Process. It's goal is to make the potential client a BUYER. After all, people DO NOT LIKE TO BE SOLD TO. BUT THEY LOVE TO BUY!
Click here!
|  10 Step Design Process
The E-Book has all the info, but if you'd rather LISTEN TO THE INTERVIEW at LandscapeLeadership.com. Better yet, join the community there.
|  Document Package
A full list is on the web site, but the set includes our Design Contracts, Construction Contract, Change Orders, and the one that changed my business the most, the Pre-Contract Agreement.
Until July 4, 2009, you can get all of these and more for only $47.
Testimonial: I just downloaded this e-book and purchased the business forms two days ago. Wow!! Where were you two years ago while I was in school? This stuff is so inspiring, instructional, organized, and I will be utilizing most (if not all) of these in one form or another in my own business. This is an outstanding price for so much information that can can be used right away. Tim you are awesome!! Thank you. Seth
Click here to order!
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